Many Important Changes Are Affecting Marketing Strategy Planning

question 7

Multiple Choice

Many important changes are affecting marketing strategy planning.For example,the introduction and growing use of smart phones is illustrative of changes in the area of

• A)channels and logistics.
• B)personal selling.
• C)demographic patterns.
• D)marketing research.
• E)communication technologies.

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Definitions:

Perpetual Inventory System

A system for managing inventory that instantly logs transactions of buying or selling inventory via computerized point-of-sale systems and software for enterprise asset management.

FIFO

"First In, First Out," an inventory valuation method where goods purchased or produced first are sold or used first.

Ending Inventory

The total value of goods remaining unsold at the end of an accounting period, calculated as a part of the cost of goods sold.

Periodic Inventory System

An accounting method where inventory levels and cost of goods sold are determined at set intervals, typically at the end of an accounting period.