In Measuring Consumer Satisfaction,marketing Managers Should Remember That

question 166

Multiple Choice

In measuring consumer satisfaction,marketing managers should remember that

• A)customer satisfaction is a highly personal concept.
• B)consumer expectations and aspirations tend to remain the same over time.
• C)looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness.
• D)evaluations of macro-marketing effectiveness are purely objective,in that they are based on tabulated survey results.
• E)All these answers are correct.

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Definitions:

Bond Rating

An assessment of the credit quality of a bond by rating agencies, indicating its creditworthiness.

Capital Markets

Financial markets for buying and selling equity and debt instruments, including stocks and bonds, facilitating capital formation and growth.

Borrowing

The act of obtaining funds from a lender under the agreement to repay with interest.

Par Value

A nominal value assigned to a security, such as a share of stock, representing the minimum price at which the security can be issued.