Regarding Our Macro-Marketing System,advertising

question 70

Multiple Choice

Regarding our macro-marketing system,advertising

• A)actually lowers prices to the consumer.
• B)informs large numbers of potential customers about a firm's products in an economical way.
• C)results in economies of scale in manufacturing,distribution,and sales.
• D)makes both the micro-marketing and macro-marketing processes work better.
• E)All these answers are correct.

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Definitions:

Marginal Costs

The cost added by producing one additional unit of a product or service.

Disposable Income

The amount of money individuals or households have to spend or save after taxes have been deducted.

Carrying Costs

Expenses associated with holding inventory, including storage, handling, insurance, and spoilage costs.

Variable Cost

Costs that change in proportion to the activity of a business such as production volume or sales.