Which of the Following Is a Key Trend Affecting Marketing

question 167

Multiple Choice

Which of the following is a key trend affecting marketing strategy planning?

• A)decreasing size of senior and ethnic submarkets
• B)slower new-product development
• C)less use of technology in personal selling
• D)less international market development
• E)growth of marketing information systems

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Definitions:

Performance Measure

Metrics used to evaluate the effectiveness, efficiency, and progress of a project or employee towards achieving objectives.

Cost Per Action

A digital advertising payment model where advertisers pay for a specific action, such as a sale, click, or form submission, tied directly to their advertisement.

Cost Per Click

A digital advertising metric that calculates the amount paid by an advertiser for each click on their ads.

Cost Per Thousand

A metric used to price advertising, measuring the cost to reach a thousand viewers or impressions in a given medium.