The Ad for a Very Expensive Online Course States,"You Will

question 169

Multiple Choice

The ad for a very expensive online course states,"You will become the person that you want to be." With regard to price sensitivity,the ad

• A)focuses on an emotional benefit to make customers less price sensitive.
• B)decreases the significance of the end benefit of the purchase to increase price sensitivity.
• C)presents the marketing manager with an ethical dilemma.
• D)makes people more price sensitive by promising great benefit.
• E)offers customers an incentive to cover switching costs.

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Definitions:

Sensory Overload

A condition where one or more of the body's senses experiences overstimulation from the environment.

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The use of essential oils from plants for healing purposes, believed to promote physical, emotional, and mental well-being through inhalation or direct application.

Rosemary

A fragrant herb commonly used in cooking, which also has potential health benefits, such as antioxidant properties and enhancing memory.