CenturyLink Attracts Residential Customers by Setting One Monthly Fee for High-Speed

question 128

Multiple Choice

CenturyLink attracts residential customers by setting one monthly fee for high-speed Internet,cable TV,and long-distance phone services that is $40 less than the price of purchasing these three services separately.This is an example of

• A)reference pricing.
• B)price lining.
• C)bundling
• D)leader pricing
• E)demand-backward pricing

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Definitions:

Extrinsic Rewards

are benefits or incentives given to an individual from an external source, such as money, praise, or awards.

Intrinsic Rewards

Rewards that are self-administered and internally satisfying, such as personal achievement or a sense of accomplishment.

Extrinsic Rewards

Rewards granted from an external source to an individual or group for their services or achievements.

Social Worker

A professional dedicated to helping individuals, families, and communities to cope with problems and improve their quality of life.