When Setting a Price-Level Policy,a Good Marketing Manager Knows That

question 94

Multiple Choice

When setting a price-level policy,a good marketing manager knows that

• A)introductory price dealing usually does not increase sales.
• B)a penetration price makes the most sense when there is a large "elite" market.
• C)a "skimming" price may lead to low profits if demand is very elastic.
• D)it's easy to raise prices if the initial price is too low.
• E)None of these answers is correct.

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Definitions:

Top Management

Top management refers to the highest level of executives and decision-makers in an organization, responsible for determining strategy and direction.

Top Management Support

Refers to the commitment and aid provided by the highest level of an organization's management, crucial for the successful implementation of projects and strategic initiatives.

Budgeting Process

The process of creating a plan for the allocation of resources, typically involving projected revenue and expenses.

Starting Point

The initial position or phase from where a process, project, or calculation begins.