Strategy Planning for Price Is Concerned with

question 84

Multiple Choice

Strategy planning for Price is concerned with

• A)to whom and when discounts and allowances will be given.
• B)how transportation costs will be handled.
• C)how flexible prices will be.
• D)at what level prices will be set over the product life cycle.
• E)All these answers are correct.

Understand the role of product knowledge in effective sales approaches.

Learn the importance of referrals in sales approaches.

Analyze the effectiveness of using complimentary and premium items as sales approaches.

Understand the concept of showmanship in sales and its potential risks.

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