Which of the Following Pricing Policies Involves Entering a Market

question 34

Multiple Choice

Which of the following pricing policies involves entering a market with a single low price and not significantly increasing the price even upon gaining a major market share?

• A)introductory price dealing
• B)temporary price cut policy
• C)skimming price policy
• D)penetration pricing policy
• E)zone pricing policy

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Definitions:

Dollar Terms

The practice of expressing or measuring financial transactions, values, or performance in units of the U.S. dollar.

Markup

The amount added to the cost price of goods to cover overhead and profit.

Markdown

A reduction from the original or listed price of an item, often used as a strategy to increase sales or clear out inventory.

Timing

The selection of the most appropriate moment to execute an action in order to maximize its effectiveness or success.