Unilever Is Introducing a New Brand of Car-Window Cleaner in Market

question 32

Multiple Choice

Unilever is introducing a new brand of car-window cleaner in market maturity.To speed its entry into the market-without encouraging price competition-Unilever should use

• A)a flexible-price policy.
• B)a one-price policy.
• C)a penetration pricing policy.
• D)introductory price dealing.
• E)a skimming price policy.

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Definitions:

Cycle Inventory

The portion of inventory available to meet normal demand during an ordering cycle.

Demand

The quantity of a good or service that consumers are willing and able to purchase at a given price.

Cycle Inventory

The average amount of inventory kept on hand to meet normal demand between the receipt of inventory deliveries.

Physical Inventory

The process of counting and verifying actual merchandise or stock in a business, usually for accounting accuracy and inventory management.