Which of the Following Is the WORST Example of an Advertising

question 34

Multiple Choice

Which of the following is the WORST example of an advertising objective?

• A) "We want to increase awareness among the members of the target audience by 10 percent within three months after the start of our advertising campaign."
• B) "We want 50 percent of the television audience for the Super Bowl to recall having seen a commercial for our product during the game."
• C) "We want our advertising to create favorable word-of-mouth promotion for our product."
• D) "We want our banner ad on the Yahoo! homepage to generate 50,000 page views (hits) on our corporate website within the first week that it appears on the World Wide Web."
• E) "We want our infomercial running on cable television stations to generate 10,000 orders for the advertised product within one month after it starts."

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Definitions:

GIC

A finance option available in Canada, the Guaranteed Investment Certificate provides investors with a secured rate of return over an established time period.

Equivalent Value

The monetary value considered to be equal in worth to a specified amount under different conditions or in a different context.

Rate of Return

An investment's performance, marked by gains or losses during a defined period, articulated as a percentage of its beginning cost.

Compounded Semi-annually

This refers to the process of calculating interest on a principal amount at two intervals in a year, effectively increasing the amount of interest earned or paid.