Which of the Following Statements Accurately Brings Out the Difference

question 9

Multiple Choice

Which of the following statements accurately brings out the difference between advertising and publicity?

• A)For most promotion objectives,advertising offers a lower cost and a more effective approach than publicity.
• B)While the Federal Trade Commission (FTC)can regulate a firm's publicity efforts,it cannot regulate its advertising campaigns.
• C)Advertising utilizes paid media,whereas publicity relies on unpaid media.
• D)Advertising depends on owned media,whereas publicity depends on earned media.
• E)While advertising is primarily aimed at business customers,publicity is typically aimed at final consumers.

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Definitions:

Familiarity And Trust

The relationship between how well we know something or someone and the confidence we place in them or it.

Value

The importance, worth, or usefulness of something to someone, often measured in terms of monetary, social, or strategic significance.

S.A.V.E. Framework

A marketing concept that focuses on Solution, Access, Value, and Education to better meet customer needs and differentiate from competition.

Marketing Mix

The combination of product, price, promotion, and placement of what a company is offering.