What Is True of the Term "Triggers" in Jonah Berger's

question 78

Multiple Choice

What is true of the term "Triggers" in Jonah Berger's STEPPS to increase pass-along?

• A)Triggers represent all emotions people like to share.
• B)The term refers to the specific service used to develop selective demand for a specific brand.
• C)When a product's features act as Triggers,they spread more quickly.
• D)Triggers occur when the sharer looks good by sharing.
• E)Triggers make a topic easy to remember and encourage others to talk about it.

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Definitions:

Economic Problems

Broadly refers to financial challenges or difficulties facing an economy, such as high unemployment, inflation, or national debt.

Multi-Ethnic Turmoil

Disturbances or conflicts within a society that involve multiple ethnic groups, often as a result of tensions related to cultural, political, or economic issues.

Los Angeles

A major city in southern California, known for its film and entertainment industry, particularly Hollywood.

Early 1990s

The early 1990s refers to the period from 1990 to 1993, characterized by significant global events, including the end of the Cold War, the dissolution of the Soviet Union, and the beginning of the digital revolution.