When an Advertiser Pays a Fixed Amount (E

question 97

Multiple Choice

When an advertiser pays a fixed amount (e.g.70 cents) each time a web surfer clicks on the advertiser's ad and links to the advertiser's website,the process is called

• A)copy thrust.
• B)pay-per-view.
• C)pioneering advertising.
• D)pay-per-click.
• E)advertising allowance.

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Definitions:

Evolutionary Perspective

A view that humans are a species of animal and that their social behavior is a consequence of particular evolved adaptations.

Self-Esteem

A person’s evaluation of his or her value or self-worth. The level of positive feeling one has about oneself.

Feelings Of Certainty

The state of being confident or sure about something, without any doubt.

Social Dilemmas

Situations in which collective interests are at odds with private interests, leading to conflicts between cooperating for the common good or acting in one's own self-interest.