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Marketing automation software is used to automatically place ads on Facebook after groups of target customers visit the site.
Economic Profit
Economic profit is the difference between a firm's total revenue and its total costs, including both explicit and implicit costs, thereby measuring efficiency beyond accounting profit.
Long Run
In economics, the time period in which all factors of production and costs can be fully adjusted, contrasting with the short run where some costs are fixed.
Marginal Revenue
The additional income received from selling one more unit of a good or service.
Marginal Cost
The elevation in aggregate cost associated with creating an extra unit of a good or service.
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