How Does Earned Media Create Challenges for a Company or Brand

question 81

Multiple Choice

How does earned media create challenges for a company or brand?

• A)The promotional messages posted are not considered trusted information sources.
• B)The promotional messages created by customers are out of a marketing manager's control.
• C)Earned media does not help a firm attract a potentially large audience.
• D)Earned media lets customers easily avoid company-generated messages.
• E)Earned media attracts customers to websites.

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Definitions:

Predictability

The degree to which future events or outcomes can be forecasted based on current or past data.

Motor Action

The process of initiating, guiding, and executing physical movements through muscle activation.

Ataxia

A neurological sign consisting of lack of voluntary coordination of muscle movements, which can include gait abnormality, speech changes, and abnormalities in eye movements.