Which of the Following Is True About the Practice of Online

question 14

Multiple Choice

Which of the following is true about the practice of online searching for information by customers?

• A)Advertising managers should ensure the availability of useful online content to target customers who are searching.
• B)When conducting an online search,most users look past the 10 results on a typical first page of search.
• C)During an online search,25 percent of customers who click on an organic search pick one of the top five search results.
• D)Most customers favor the organic search results rather than the paid ads at the side of the search.
• E)When conducting an online search,90 percent of customers who click on an organic search choose the first or second result.

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Definitions:

Routine Requests

Regular or standard inquiries or demands made in a business or professional context.

Profession Tone

A style of communication that is formal, courteous, and appropriate for a professional setting, reflecting respect and competence.

Buffer

A neutral or positive statement used at the beginning of a message to cushion the impact of negative news or feedback.

Indirect Format

A communication method where the main point is not stated directly at the beginning but is hinted at or revealed through the course of the message.