A Firm Uses a Sponsored Software Application to Provide Valued

question 183

Multiple Choice

A firm uses a sponsored software application to provide valued services,not directly connected to a core product offering,and helps customers solve a problem.The type of owned media the firm is using is known as a

• A)custom app.
• B)branded app.
• C)product app.
• D)target app.
• E)consumer app.

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Definitions:

Swap Contract

An agreement by two parties to exchange, or swap, specified cash flows at specified intervals in the future.

Currencies

Forms of money that are issued by governments and used as a medium of exchange for goods and services in economic transactions.

Interest Rates

The percentage charged on the total amount borrowed or earned, reflecting the cost of borrowing or the yield on investments.

Commodities

Raw materials or primary agricultural products that can be bought and sold.