Which of the Following Is the Best Example of Owned

question 180

Multiple Choice

Which of the following is the best example of owned media?

• A)A games and toys store contacts outside consultants for its promotion activities.
• B)A perfume manufacturer runs a sponsored message on Facebook.
• C)A grocery store provides discount coupons for its premium customers.
• D)A jewelry store creates a Facebook page for its products.
• E)A clothing store runs sponsored messages on television.

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Definitions:

Memory Network

A conceptual framework involving the interconnectedness of memory stores and processes that work collaboratively to encode, store, and retrieve information.

Defense Mechanism

Unconscious psychological strategies employed to manage stress, anxiety, or uncomfortable feelings.

Repressed Urges

Desires or impulses that have been pushed into the unconscious because they are considered unacceptable or too painful to acknowledge consciously.

Oedipus Complex

A psychoanalytic theory that describes a child's feelings of desire for the opposite-sex parent and jealousy and competitiveness with the same-sex parent.