Which of the Following Best Describes the Use of an "Influencer

question 163

Multiple Choice

Which of the following best describes the use of an "influencer" in a social media campaign?

• A)American Eagle recruits YouTube personalities that are popular among teens to wear and endorse their clothing.
• B)Breyer's ice cream has a contest so that customers can vote on a what their newest ice cream flavor should be.
• C)Macy's offers special discounts to customers who "Like" them on Facebook.
• D)Bath & Body Works provides online discount codes to customers that share their promotions on social media.
• E)The World Wildlife Federation hires a famous Hollywood celebrity to be its spokesperson for its newest advertising campaign.

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Definitions:

Utility Function

A mathematical model in economics that maps a consumer's preferences for various products and services to a numerical representation of utility or satisfaction.

Engel Curve

A graphical representation that shows how household spending on a particular good or service varies with income.

Demand Curve

A graphical representation of the relationship between the price of a good and the quantity demanded, typically downward sloping.

Giffen Good

A type of inferior good for which demand increases as its price increases, contrary to the typical law of demand.