When a Firm Is Interested in Targeting Customers During the Information

question 21

Multiple Choice

When a firm is interested in targeting customers during the information gathering stage of the buying process and wants to measure the return on investment in advertising,which of the following should it adopt for its digital advertising?

• A)directories and classifieds
• B)search advertising
• C)banner ads
• D)social network advertising
• E)mobile advertising

---

Definitions:

Freight-in

Costs associated with transporting inventory to the company, which are typically added to the cost of inventory.

Post-Closing Trial Balance

The final step in the accounting cycle that lists only permanent accounts in the ledger and their balances after adjusting and closing entries have been posted.

Income Statement

A financial report detailing a company's revenues, expenses, and profits or losses over a specific period, demonstrating financial performance.

General Journal

A primary accounting record where financial transactions are entered in chronological order, before posting to accounts in the general ledger.