Because of Cookies,some Advertisers Already Know Where Customers Have Been

question 176

True/False

Because of cookies,some advertisers already know where customers have been on the web and what they did there.

Identify the goals and strategies behind institutional advertisements.

Distinguish between product and institutional advertisements.

Understand the use and objectives of comparative advertising.

Comprehend the role of reminder advertisements and their effectiveness.

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Definitions:

ERG Theory

A theory in psychology that categorizes human needs into three categories: Existence, Relatedness, and Growth, suggesting people are motivated by these in succession.

Existence Needs

Desires for physical well-being.

Esteem Needs

The human desire for respect, self-esteem, and recognition from others, important for individual motivation and development.

Praise and Recognition

The act of giving positive feedback or acknowledgment to individuals or teams for their accomplishments and contributions.