Copy Thrust Is What the Words and Illustrations of an Advertisement

question 261

True/False

Copy thrust is what the words and illustrations of an advertisement should communicate.

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Definitions:

Avoidance Training

A learning process in which an individual learns to prevent the occurrence of an unpleasant or harmful stimulus by performing particular behaviors.

Desensitization

A psychological process of reducing sensitivity or reaction to a stimulus, often used in therapy to manage phobias or anxiety.

Negative Reinforcer

An undesirable outcome or event that, when removed after a behavior, increases the likelihood of that behavior occurring in the future.

Positive

Characterized by the presence or possession of certain qualities, attributes, or outcomes, often implying optimism or constructive aspects.