Examlex
In general, sales promotion tries to spark immediate interest, trial, or purchase.
Earned Media
Publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, reviews, and media coverage.
Cord-cutting Trend
The trend of consumers cancelling or forgoing traditional cable or satellite television services in favor of streaming or internet-based services.
Trade Reporters
Journalists who specialize in reporting on industry-specific news, trends, and developments, catering to professionals within those sectors.
Industry Members
Individuals or companies that are part of a specific sector of the economy, sharing common interests, goals, and standards.
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