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In General, Sales Promotion Tries to Spark Immediate Interest, Trial

question 106

True/False

In general, sales promotion tries to spark immediate interest, trial, or purchase.


Definitions:

Earned Media

Publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, reviews, and media coverage.

Cord-cutting Trend

The trend of consumers cancelling or forgoing traditional cable or satellite television services in favor of streaming or internet-based services.

Trade Reporters

Journalists who specialize in reporting on industry-specific news, trends, and developments, catering to professionals within those sectors.

Industry Members

Individuals or companies that are part of a specific sector of the economy, sharing common interests, goals, and standards.

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