When a Producer Has Won Brand Preference for Its Product

question 58

Multiple Choice

When a producer has won brand preference for its product but is entering the sales decline stage of its life cycle,it should probably use

• A)pioneering advertising.
• B)competitive advertising.
• C)primary advertising.
• D)reminder advertising.
• E)institutional advertising.

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Definitions:

Manifestations

Manifestations refer to displays or expressions of an act, event, or condition, revealing the presence or existence of something.

Reasonable Understanding

A standard determining what a typical person would comprehend in a given set of circumstances.

Apparent Authority

The seeming authority that a principal has granted to an agent, leading a third party to reasonably believe the agent has such power.

Actual Authority

The express or implied power granted by a principal to an agent to act on the principal’s behalf.