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With new types of interactive promotion, the communication process is often initiated by the buyer.
Pavlov
A Russian physiologist best known for his work in classical conditioning, particularly through his experiments with dogs.
Conditioned Stimulus
An initial neutral cue that, once linked with an unconditioned stimulus, gradually leads to a conditioned response.
Conditioned Response
A learned response to a previously neutral stimulus that has become conditioned by being paired with an unconditioned stimulus.
Habituation
A psychological learning process wherein there is a decrease in response to a stimulus after being repeatedly exposed to it.
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