Which of the Following Is True of the AIDA Model

question 86

Multiple Choice

Which of the following is true of the AIDA model of message planning?

• A)Obtaining action is the first step in the process of message planning.
• B)Focusing on a unique selling proposition that aims an unsatisfied need is a way to arouse desire.
• C)Convincing customers that the product can meet their needs is a way to hold interest.
• D)Arousing desire is the final step in the process.
• E)Holding interest is the easiest step in message planning.

---

Definitions:

Sinking and Sourcing

Terms related to the control of electrical circuits, where "sinking" refers to providing a path to ground and "sourcing" refers to supplying power.

Electrostatic Voltages

Voltages generated by static electricity, capable of accumulating on surfaces and potentially causing damage to electronic components.

Personal Computer

A personal computer (PC) is a multi-purpose electronic computing device designed for individual use, capable of running a wide range of software applications.

Hand-held Programmer

A portable device used to configure or program the parameters of various types of electronic or industrial equipment.