Garoc Corp

question 88

Multiple Choice

Garoc Corp.has developed a reputation for poor customer service over the past couple of decades.Which of the following practices will help the company turn its reputation around?

• A)taking a reactive approach to customer service over a proactive approach
• B)replacing existing customers with new customers
• C)limiting customer service reps' role in personal selling
• D)limiting the sales function to only the salespeople in the company
• E)monitoring customers' complaints by accessing big data from social media and the web

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Definitions:

Behavioural Sciences

A field of study that explores the interactions among organisms in their natural environment, focusing on the psychological and social dimensions.

Focus Strategy

A competitive approach where a business targets a specific niche market, emphasizing a singular product or service to gain a competitive edge.

Differentiation

The process of distinguishing or separating items or individuals based on specific characteristics or criteria.

Cost Leadership

A strategic approach where a company aims to become the lowest cost producer in its industry, offering its products or services at a lower price than its competitors.