Charissa Works at a Computer Software Company Where It Is

question 98

Multiple Choice

Charissa works at a computer software company where it is her responsibility to determine the blend of promotion methods in a strategy decision.Which of the following is most likely her job title?

• A)marketing manager
• B)sales promotion manager
• C)advertising manager
• D)public relations manager
• E)sales manager

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Definitions:

Differential Profit

The difference in profit between two alternative decisions or time periods.

Allocated Fixed Costs

Fixed costs that are assigned to a specific department, project, or segment of a business.

Discontinuing

The process of ending the production and sales of a product line, business segment, or an entire business.

Differential Effect

The financial impact of choosing one option over another in decision-making processes.