Which of the Following Statements Is True About the Customer-Initiated

question 95

Multiple Choice

Which of the following statements is true about the customer-initiated communication process?

• A)The marketer targets more of its promotion effort at specific individuals who respond directly.
• B)A firm relies on a CRM database to target specific prospects.
• C)A customer initiates the communication process with a decision to search for information in a particular message channel.
• D)A seller initiates the communication process with a decision to search for information in a particular message channel.
• E)There is a transfer of information from higher-level management to production workers.

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Definitions:

Decision-acceptance Effect

The impact that the acceptance of a decision has on individuals or groups, influencing their behaviors and perceptions.

Arbitrated Disputes

Conflicts resolved by a third party, whose decision is usually binding.

Process Consultation

A method of organizational development in which a consultant helps a client organization understand and improve its internal processes.

Longstanding Relationships

Relationships that have been established and maintained over a significant period, characterized by trust, commitment, and mutual understanding.