Which of the Following Statements About Promotion to Intermediaries Is

question 18

Multiple Choice

Which of the following statements about promotion to intermediaries is FALSE?

• A)When suppliers offer similar products and compete for attention and shelf space,intermediaries usually pay attention to the one with the best profit potential.
• B)Sales managers handle most of the important communication with intermediaries who do not want empty promises.
• C)Sales promotions targeted at intermediaries usually focus on short-term arrangements that will improve the intermediary's profits.
• D)Trade ads usually encourage intermediaries to contact the supplier for more information,and then a salesperson takes over.
• E)During sales promotion,intermediaries want to know what they can expect in return for their cooperation.