Which of the Following Statements About Publicity Is True

question 120

Multiple Choice

Which of the following statements about publicity is true?

• A)It is any paid form of nonpersonal presentation of ideas,goods,or services by a sponsor.
• B)It is the main form of mass selling,which includes only the use of traditional media.
• C)If a firm has a really new message,publicity may be less useful than advertising.
• D)It includes posts on a company's website,viral videos,word-of-mouth communication,a company's Facebook page,and its "tweets" on Twitter.
• E)It tries to attract attention to the firm and its offerings by paying substantial media costs.

---

Definitions:

Troy Ounces

A troy ounce is a unit of imperial measure, commonly used to gauge the weight of precious metals such as gold and silver, where one troy ounce is equivalent to approximately 31.1 grams.

Hedged

involves utilizing financial instruments or market strategies to offset the risk of adverse price movements.

Silver Price

The market value of one ounce (or another unit) of silver, which can fluctuate based on supply and demand dynamics.

Interest Rate Swap

A financial derivative contract in which two parties exchange interest rate cash flows, typically one fixed rate and one variable rate.