In Direct-Response Promotion, CRM Databases Have Been Successful in Targeting

question 343

True/False

In direct-response promotion, CRM databases have been successful in targeting final consumers but have been of little help in targeting business customers.

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Definitions:

Free Market Equilibrium

A state in an economy where supply meets demand naturally without intervention, and prices are determined by free market forces.

Price Controls

Government-imposed limits on the prices that can be charged for goods and services in a market.

Consumers Gain

The benefit or surplus that consumers receive from purchasing goods and services at a price lower than their maximum willingness to pay.

Own Price Elasticity

The responsiveness of the quantity demanded of a good to a change in its own price.