Pushing (A Product Through a Channel)means Using Normal Promotion Efforts

question 166

True/False

Pushing (a product through a channel)means using normal promotion efforts to help sell the whole marketing mix to intermediaries.

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Definitions:

Profitable

The condition of earning more revenue than the costs incurred, leading to a financial gain or profit for the individual or organization.

Innovation

The first commercially successful introduction of a new product, use of a new method of production, or creation of a new form of business organization.

Invention

The conception of a new product or process combined with the first proof that it will work.

Diffusion

The spread of an innovation through its widespread imitation.