To Encourage Potential Buyers to Purchase a Ticket to Its

question 50

Multiple Choice

To encourage potential buyers to purchase a ticket to its upcoming concert,a rock band posts a YouTube video of an earlier performance on Facebook and on the website of its next performance.This is an example of

• A)single-customer marketing.
• B)advertising.
• C)publicity.
• D)personal selling.
• E)sales promotion.

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Definitions:

Sales Revenues

The total amount of money generated from sales of goods or services before any expenses are subtracted.

Prescription Medicine

drugs that legally require a medical prescription to be dispensed.

Comparative Bar Graph

Two bar graphs combined on one grid, to compare two different sets of comparable data.

Quarterly Revenues

The total income generated by a company during a three-month period from its business activities.