Which of the Following Statements About Promotional Expenses Is True

question 231

Multiple Choice

Which of the following statements about promotional expenses is true?

• A)Promotion money is spent primarily on advertising.
• B)The many ads that people see on the web,in magazines and newspapers,and on TV are impressive and inexpensive.
• C)All the special sales promotions add up to less money than advertisements.
• D)Firms spend more money on advertising than on sales promotion.
• E)Firms spend less money on advertising than on personal selling.

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Definitions:

Civilian Populations

Pertains to non-military members of a country or community.

Yalta Conference

A meeting in February 1945 between the leaders of the Allied powers (the United States, the United Kingdom, and the Soviet Union) during World War II to plan the final defeat and occupation of Nazi Germany.

Japanese Propaganda

Media materials produced by Japan during wartime, particularly World War II, aimed at influencing public opinion or morale, both domestically and abroad.

Racial Diversity

The inclusion and representation of individuals from a variety of racial and ethnic backgrounds within a community or organization.