Each of the Following Statements Regarding Online Promotional Communications Is

question 140

Multiple Choice

Each of the following statements regarding online promotional communications is true,EXCEPT that

• A)marketing managers need not focus on online information they don't create.
• B)online complaints can serve the purpose of highlighting unmet customer needs.
• C)marketing managers need to know where customers are likely to search for information and monitor what is being said there.
• D)customers often make purchases based on information that was not influenced by the product's marketing manager.
• E)customers who search online often find messages outside the marketer's control.

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Definitions:

Patent Infringement Suit

A legal case brought by a patent holder against an individual or entity that is accused of unauthorized use of the patented technology or process.

Franchise Account

An account that represents the financial rights and obligations between a franchisor and franchisee, including initial fees and ongoing royalties.

Preproduction Prototypes

Prototypes developed during the preproduction phase, which are used for testing and validation before full-scale production begins.

Successful Patent Application

The approval and granting of a patent by a patent office, providing legal protection for an invention, its process, or design.