When Developing a Good Promotion Blend,a Marketing Manager Should

question 28

Multiple Choice

When developing a good promotion blend,a marketing manager should

• A)be more concerned with persuading the target customers than informing or reminding.
• B)determine who the firm is trying to influence.
• C)realize that the right blend depends more on what customers expect than on what the firm wants to accomplish.
• D)realize that promotion to final consumers is usually based on "pulling."
• E)None of these answers is correct.

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Definitions:

Wealthy Family

A family characterized by possessing significant financial resources, assets, and income, which provides them with a high socioeconomic status.

Social Class

A categorization of individuals based on economic, political, or cultural aspects, often influencing access to resources and opportunities.

Upper-Middle Class

A social class that is above the middle class, characterized by higher income, education, and occupational prestige.

Symphony Orchestra

A large ensemble of musicians, typically over eighty, who perform classical music under the direction of a conductor.