Compared to Innovators,early Adopters

question 286

Multiple Choice

Compared to innovators,early adopters

• A)adopt a new idea earlier.
• B)tend to have greater contact with salespeople.
• C)rely more heavily on scientific or impersonal information sources.
• D)are more willing to take risks.
• E)are far less frequently opinion leaders.

---

Definitions:

Dishabituation

The revival of a response that has been habituated, typically due to a novel stimulus interrupting the repetition.

Sensitization

An increased reaction to a stimulus following repeated exposure, typically in response to something negative or harmful.

Withdrawal Response

A behavior in which an organism avoids or retreats from an unpleasant or threatening stimulus.

Dishabituation

The phenomenon of dishabituation involves the re-emergence or strengthening of a response to a stimulus, after that response had diminished due to repeated exposure to the stimulus, reinvigorated by a change in context.