Which of the Following Statements About Place Is True

question 157

Multiple Choice

Which of the following statements about Place is true?

• A)Most consumer products and most business products are sold to intermediaries,who then sell them to final customers.
• B)Place decisions are usually harder to change than other marketing mix decisions.
• C)There is always one Place arrangement that is "best" for a product.
• D)A series of individuals who aid in the flow of goods and services from producer to final customer is called a distribution network.
• E)None of these statements is true.

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Definitions:

Utility Function

A mathematical representation of a consumer's preference ranking for bundles of goods or services measured in terms of utility.

Consumer's Surplus

The disparity between the amount customers are prepared to spend on a product or service and the actual price they pay.

Earplugs

A device inserted in the ear canal to protect the ears from loud noises, water, or foreign bodies.

Utility Function

A mathematical representation of a consumer's preference orderings over a set of goods and services.