Sunkist Sells Foreign Companies the Right to Use the Sunkist

question 306

Multiple Choice

Sunkist sells foreign companies the right to use the Sunkist brand on soft drinks and citrus juices sold outside the United States.Sunkist gets both an initial fee and a royalty on the sale of goods bearing its brand name.Sunkist is engaged in

• A)exporting.
• B)management contracting.
• C)licensing.
• D)a joint venture.
• E)None of these answers is correct.

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Definitions:

Rorschach Inkblot

A psychological test in which subjects' perceptions of inkblots are analyzed to identify emotional functioning and detect underlying thought disorder.

Thematic Apperception Test

A projective psychological test that asks respondents to create stories about ambiguous scenes, used to assess their attitudes, thoughts, and feelings.

Morgan And Murray

Pioneers in the field of psychology known for developing the Thematic Apperception Test, which assesses personality.

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.