Intensive Distribution Is

question 87

Multiple Choice

Intensive distribution is

• A) selling through only those wholesalers or retailers who will give the product special attention.
• B) selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product.
• C) selling through only one wholesaler or retailer in a particular geographic area.
• D) making a product available widely enough to satisfy target customers' needs but not exceed them.
• E) used to gain some of the advantages of exclusive distribution-while still achieving fairly widespread market coverage.

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Definitions:

Strategic Planning

The process of defining a company's direction and making decisions on allocating its resources to pursue this strategy.

Environmental Data

Information that relates to the natural world and the impact of human activities on it, used in analysis and decision making.

Public Relations

The practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception.

Stakeholder Management

The process of identifying, analyzing, and managing individuals or groups that have an interest or stake in an organization's actions and outcomes.