Sales of a Producer's Wax Paper Food-Wrap Are Declining Fast

question 252

Multiple Choice

Sales of a producer's wax paper food-wrap are declining fast.The advertising manager-looking for a way to attract attention to the brand-suggests changing the package somewhat and promoting it as a "new" product.The Federal Trade Commission would

• A)allow the company to call the product "new" for only six months.
• B)probably not approve of this at all.
• C)allow the advertising campaign if it concluded that consumers thought the different package made it new.
• D)not pay any attention to this firm,as the FTC does not regulate advertising.
• E)None of these answers is correct.

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Definitions:

Control

The power to influence or direct people's behavior or the course of events.

Bicultural Stress

Stress experienced by many ethnic-minority and immigrant adolescents as they negotiate two cultures simultaneously.

Ethnic-minority

A group within a community that possesses unique cultural, religious, or linguistic characteristics differing from the majority population.