Which of the Following Is a Common Cause of New-Product

question 26

Multiple Choice

Which of the following is a common cause of new-product failures?

• A)The product fails to offer the customer a unique benefit.
• B)The company tries to follow an organized new-product development process rather than using a faster and more spontaneous "race-to-market" approach.
• C)The managers worry too much about the competition.
• D)The company delays putting the product on the market until it develops a complete marketing plan.
• E)All these answers are correct.

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Definitions:

Introductory Stage

The initial phase of a product life cycle when a product is launched to the market, characterized by marketing efforts to establish its presence.

Marketing Program

A coordinated, comprehensive plan that identifies and specifies strategies and tactics for achieving marketing objectives.

Product Life Cycle

The advancement of a product through various phases that include its introduction, growth, maturation, and eventual decline.

Growth

An increase in some quantity over time, such as revenue, size, or population.