The New-Product Development Process

question 237

Multiple Choice

The new-product development process

• A)is based on the idea that a firm should eliminate potentially unprofitable product ideas as early as possible.
• B)seeks to take as many ideas to market as possible,hoping to find a breakthrough opportunity.
• C)relies solely on test marketing to decide whether to drop an idea or take it to market.
• D)is especially important because it increases the number of new-product ideas that get to the commercialization stage.
• E)None of these answers is correct.

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