Getting Reactions from Customers About How Well a New-Product Idea

question 228

Multiple Choice

Getting reactions from customers about how well a new-product idea fits their needs is called

• A)concept testing.
• B)target marketing.
• C)screening.
• D)brand positioning.
• E)product liability.

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Definitions:

Correlated

When two or more variables or sets of data have a mutual relationship or connection, where changes in one are associated with changes in the other.

Brain Size

Refers to the overall volume or mass of the brain, variably related to body size, cognitive abilities, and evolutionary adaptations.

Species-Typical Behavior

Behavior that is characteristic of all members of a species, such as walking in salamanders.

Member-Typical Behavior

Behaviors or actions that are characteristic or expected from members of a specific group, species, or category.