Kelly Drake,marketing Manager for Find-Ur-Way Global Positioning Systems,is Testing the Marketing

question 235

Multiple Choice

Kelly Drake,marketing manager for Find-Ur-Way global positioning systems,is testing the marketing mix for one of her company's new products.The product was introduced in two different markets with different prices and packages.This suggests the new product is in the ________ step of the new-product development process.

• A)commercialization
• B)idea evaluation
• C)screening
• D)development
• E)idea generation

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Definitions:

Filter by Form

A method in database applications that allows users to specify criteria in a form-like interface to filter and display only matching records.

Query Design

The process of creating and structuring queries to extract or manipulate data from a database.

Number Fields

Fields in databases or forms designated to only contain numerical values.

Quantities

Numerical values representing amounts of items or measurements of properties in different contexts including inventory, data, and scientific measurements.