Brand Names That Convey a Positive Image in One Language

question 19

True/False

Brand names that convey a positive image in one language may be meaningless in another.

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Definitions:

Resolving Conflict

The process of finding a peaceful solution to a disagreement or dispute between two or more parties.

Conflict Handling Style

The approach or strategy an individual uses to manage or resolve disputes and disagreements in interpersonal or group settings.

Negotiation

A process of discussion aimed at reaching an agreement or compromise between two or more parties with differing objectives.

BATNA

Best Alternative To a Negotiated Agreement; the most advantageous alternative course of action a party can take if negotiations fail.