A Marketing Manager Might Use the Total Quality Management Approach

question 19

Multiple Choice

A marketing manager might use the total quality management approach to

• A)reduce defects in goods produced in factories.
• B)train better salespeople.
• C)improve customer service.
• D)make delivery schedules more reliable.
• E)All these answers are correct.

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Definitions:

Qualitative Methods

Research methods that collect and analyze non-numerical data to understand concepts, thoughts, or experiences.

Quantitative Methods

Research techniques that focus on quantifying measurements and analyzing data statistically.

Research Self-Efficacy

A researcher's belief in their own ability to successfully conduct research activities.

Scholarly Activity

Activities that contribute to one's field of study, including research, publishing, and presenting at conferences, aimed at advancing knowledge.