The New-Product Development Process

question 237

Multiple Choice

The new-product development process

• A)is based on the idea that a firm should eliminate potentially unprofitable product ideas as early as possible.
• B)seeks to take as many ideas to market as possible,hoping to find a breakthrough opportunity.
• C)relies solely on test marketing to decide whether to drop an idea or take it to market.
• D)is especially important because it increases the number of new-product ideas that get to the commercialization stage.
• E)None of these answers is correct.

---

Definitions:

Superior

Referring to a higher position, status, or quality.

Sexual Seclusion

The practice of isolating oneself or being isolated by others due to sexual reasons or activities.

Circumcised

Describes a male who has undergone the surgical removal of the foreskin covering the tip of the penis.

Same Activities

Engaging in actions or tasks that are identical or very similar to one another.